How Oppo captured the entire user universe

Oppo smartphones are among the new entrants to the smartphone market. They are the latest to enter the market where giants like Samsung and Apple are ruling supreme with their premium brands. Oppo has however, managed to shake the status quo, and in a short period of time, gained a large part of the smartphone market share. Oppo smartphones have emerged as fresh new products, with stylish packaging and great features; and users have eagerly purchased the company’s offerings.

By building smartphones that cover a range of functionality with products such as the Oppo camera phones, and that cater to different price points, Oppo smartphones have managed to capture the entire smartphone user universe in India and even globally. Oppo smartphones are also available across multiple sales channels, both online and offline; making them even more easily accessible to a host of customers from across multiple locations.

On the Bajaj Finserv EMI Store, a range of Oppo smartphones are available at discounted prices, and with the option to pay with no-cost EMIs. The zero down payment option is also available for several models, thereby allowing you to purchase your favouriteOppo smartphone even faster.

Oppo fast charging phones are another segment which are seeing high amounts of popularity from consumers. Oppo fast charging phones like the Oppo A3s, Oppo A5 and more have steady, powerful batteries that provide battery life for up to a day and a half. These make them especially desirable for consumers who are constantly on the go and using their phone for a variety of purposes.

There are several reasons why Oppo smartphones, including the Oppo gaming phones and Oppo fast charging phones, are seeing huge demand and popularity. Read on to learn more about why.

  • Highly advanced features:
    Oppo smartphones are reputed for having the most advanced features, at reasonable prices. In late 2018, Oppo released its Find X smartphone which had 8GB of RAM and 256GB of storage and it was priced in a range where rival smartphone makers offer only half the memory. The next generation of the Find X, which is in development, is supposed to offer 10GB RAM, which is more than any other smartphone currently available and more than several PCs too.
  • Oppo camera phones:
    Oppo smartphone cameras are leading the pack, in terms of the resolution of the photos and with features such as Ultra HD and 5x dual zoom. Oppo smartphones were the first in the market to offer these features, along with rotating cameras and 5MP and 16MP front cameras. In 2012, Oppo became the first smartphone maker to cash in on the selfie craze by building the first “selfie phone” equipped with beautifying features. In 2018, Oppo outdid itself by releasing smartphones with stealth cameras, which are slide-out 3D cameras hidden within the phone. These slide out when required, and as a result, don’t impact the edge-to-edge screen size.
  • Battery life:
    Oppo fast charging phones use lightweight, lithium ion batteries while the newer models come with the Super VOOC Flash charge technology. This feature uses 50W of power to fully charge a device in 35 minutes, without overheating. The full charge can occur even while the phone is in use.
  • Stylish packaging:
    Oppo smartphones have led the revolution towards full screen smartphones, by building phones with a 94% screen ratio. Several colour variants are available for different models, which allow users to choose a phone in a colour of their preference. The latest Oppo smartphones also have a new colour process which provides unique effects by reflecting light differently at different angles. The Oppo F11 Pro 128GB is available in three variants on the Bajaj Finserv EMI Store, namely, Thunder Black, Aurora Green and Space Blue. The phone is available at a steal, with EMIs starting from Rs. 3,665 and zero downpayment.
  • Customised OS:
    Oppo’s in-house Operating System, called ColorOS, is modelled on the lines of Android by Google. As a result, Oppo smartphones not only provide the latest features of Android but also customise to ensure increased convenience to Oppo smartphone users.
  • Enhanced security:
    The AI-enhanced 3D cameras on Oppo smartphones don’t just make your selfies better, but they also equip your smartphone with facial recognition technology that provides higher security to keep your data safe.

With consumers purchasing smartphones now more than ever before, the smartphone market is also becoming more competitive as manufacturers compete to widen their user base by offering the best products with the most advanced features, at the lowest prices. Oppo smartphones are gaining increased popularity owing to their phones being able to provide consumers with the best features across different price points, thereby allowing the brand to appeal to multiple segments of customers. Oppo smartphones, including Oppo camera phones and Oppo fast charging phones, are available on the Bajaj Finserv EMI Store at prices starting from Rs. 8,282 to Rs. 49,990; thereby proving that the company has a smartphone specially customised for every kind of consumer.

Finserv Markets, from the house of Bajaj Finserv, is an exclusive online supermarket for all your personal and financial needs.  We understand that every individual is different and thus when you plan to achieve your life goals or shop for the gadget of your dreams, we believe in helping you Make it Happen in a few simple clicks. Simple and fast loan application processes, seamless, hassle-free claim-settlements, no cost EMIs, 4 hours product delivery and numerous other benefits. Loans, Insurance, Investment and an exclusive EMI store, all under one roof – anytime, anywhere!


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