What online businesses should you start in 2022? We have crafted very interesting tips for you to start this year.
When asked which trends they will invest in in 2022, 34% of marketers worldwide identified influencer marketing as number one, ahead of other trends such as mobile web design and short-form marketing videos. 57% of marketers who currently rely on influencer marketing say it works, and 46% plan to increase their investments in 2022. Additionally, 11% of marketers say influencer marketing drives the best ROI of all the trends they tested.
Short marketing videos
Surveys show that short form content is the second most successful trend used by marketing teams today. More than 31% of marketers worldwide currently invest in short-form video content, and 46% say this strategy is effective in improving engagement and driving results. In 2022, 89% of marketers worldwide plan to spend the same or more on short videos. Platform youtube now is on it as well, their new feature shorts have added a new layer of depth to the whole youtube infrastructure, even easier than using new features is straight up to buy youtube subscribers.
The importance of mobile optimization
Consumers are spending more and more time on their mobiles. In fact, more than half of annual website traffic comes from mobile devices, including tablets. As young audiences continue to gain purchasing power, mobile-optimized digital experiences will be increasingly vital for businesses targeting these dynamic, ultra-connected generations.
This explains why:
- 33% of marketers worldwide invest in mobile web design.
- 84% of marketers who focus on web design for mobile plan to continue investing the same amount or more in 2022.
- 64% of SEO marketers say mobile optimization is a worthwhile investment.
Mobile experiences are important on brand websites, but also in other key marketing strategies. For example, 56% of marketers who rely on email communications are focused on providing a quality mobile experience to their subscribers.
Permanent posts on social networks
Ephemeral content, which often stays online for 24 hours before disappearing unless saved or archived, is not going out of style anytime soon. However, brands have found that permanent social media content, such as standard posts, videos, and live events that appear in a platform’s feed and can be viewed again days later, can perform better in their marketing campaigns. Latest surveys show that 44% of marketers worldwide plan to increase their investments in permanent social media content. They are also 8% to affirm that it generates more ROI than the other marketing strategies which they employ. In addition, 25% of marketers believe that ephemeral content is the least effective trend in which they have invested.