With the festive season now in full swing, life is no doubt manic as a retail business owner. But while you stress over securing the best competitive prices, prominent advertising slots and Black Friday deals for your products, it can be easy to overlook the importance of your packaging. In fact, you’d be forgiven for not having thought of your product’s packaging at all, pushed to the bottom of your to-do list behind buying Christmas gifts for everyone you know.
But the truth of the matter is that, as the biggest commercial opportunity of the year, the festive period really is your branding’s time to shine. Today, the experts over at Kendon Packaging will explain exactly why you should take advantage of the unique opportunity bespoke festive packaging has to offer, helping get both you and your customers in the Christmas spirit.
Think about image
When it comes to branded packaging, it’s all about image. You want consumers to readily associate your product with your business, and you achieve this through the use of consistent, aesthetic and recognisable branding.
Throughout the rest of the year, successful branding relies on the manipulation of the consumer psyche through carefully chosen colours, fonts and imagery. Strategically incorporate these into a seasonal theme, presenting yourself as a relatable and likeable brand by showing consumers how you too are captured by the Christmas spirit.
Printing bespoke packaging with temporarily customised logos, fonts and colouring to match the Christmas theme (think reds, whites, greens and golds) will help create a more authentic consumer experience by creating a mutual ground in your love for the season between customer and business.
Think about volume
Remember, whether you’re physical retail, ecommerce or both, Christmas is hopefully going to be your busiest time of the year. You need to think about the sheer volume of orders you’re likely to receive over this period and plan your packaging accordingly.
Subsequently, you should perhaps consider wholesale options that can be bought in bulk as a financially conscious business move. However, it’s important you ensure the packaging is still fit for its product, simultaneously acting as a form of protection, transportation and advertisement for its content.
Think about the environment
With over 100 million parcels processed by Royal Mail every December, it’s no surprise that thousands upon thousands of festive packaging goes to waste each year. You only need to look along the streets of your neighbourhood come Boxing Day to see the wheelie bins of the UK overflowing with wrapping paper, cardboard boxes and plastic bags.
To tackle this, consider eco-friendly packaging solutions. Sustainable materials will minimise the impact on the planet, truly spreading the Christmas spirit to one and all.
Adding that little bit of Christmas to your packaging this festive season is simply a must. By developing a festive brand over the next month, you’ll create a friendly and welcoming business full of Christmas cheer. Combine this with a logical and ethical approach to this season’s packaging, and you’ll have a selection of products Santa himself would be lucky to receive.
