Have you ever received a gift that you didn’t like much but loved the packaging? Well, it has happened to most of us, right?
A gift is cherished more for its packaging and not the contents inside. While the packaging intrigues about 80% of the receivers, the contents may or may not do so. Hence, if you are a gift items retailer, you should opt for the best packaging solutions from professionals like Netpak, to make your gifts stand out and bring a smile on the receiver’s face.
Personalized packaging
Personalization works wonders for gift items, increasing their value by leaps and bounds. If you can offer your customers the chance to personalize their gifts, they will love you even more. You can also go the extra mile to provide certain customization options for free or through gift cards to impress your customers further. However, make sure you are in touch with a professional packager to bring their ideas to life.
Go green with your packaging
Besides using sustainable materials for your packaging, you can also get them printed in earth colors, like brown, pale yellow, parchment, and others, displaying environment quotations to enhance the ‘go green’ factor in your products. This will appeal more to the people, who are conscious of such things and also promote them regularly. As most people are trying to go green these days, you’re going to enhance your brand identity to a great extent with this simple technique.
Transparent packaging
Beautiful gifts like souvenirs and showpieces deserve some showing off, right? You can opt for transparent packaging for such products to enhance the oomph factor. Your customers will be more than delighted to show off expensive items before the receiver even unwraps the package to reveal its contents.
Creative, colorful designs
For someone, who loves fashionable items, you can create innovative packaging designs, customized to their tastes and preferences. Go for bright colors, gradient backgrounds, and luminescence on the packaging to create maximum effect. You can narrate the idea to your packaging expert and let them handle the rest.
Wrapping it up
Each gift has its sense of happiness attached to it, and the packaging should reflect the same. There’s nothing called a generic gift package, and you should be able to provide your customers with more options than they can think of. No matter how diverse your collection is, the packaging plays an important role in increasing your sales. So be it!
