Your website’s loading speed is an important factor that determines its bounce rate and customer retention. No customer wants to spend more than 3 seconds waiting for a website to load. Hence, if your website takes too long to load because of factors such as poor web optimization, large media files, etc., it can significantly affect your business growth and revenue.
A website hosting provider is one of the significant factors that affect your website’s loading speed. Hosting providers offer numerous hosting solutions such as Shared, Dedicated, Cloud, and VPS Hosting plans. If you do not wish to disappoint your website visitors or affect your site’s performance, you must choose an ideal web hosting provider for your website.
In this article, we will see how a hosting provider affects the speed and performance of a website.
What is Website Speed and What is its Significance?
A website speed is nothing but a measurement that determines how fast a website’s content, such as text, media, images, forms, and files, loads on the user’s browser.
Apart from offering a poor customer experience, your website’s slow speed can also affect its SEO (Search Engine Optimization) performance. A slow website receives low web traffic and higher bounce rates, both of which negatively affect the website ranking and pushes the website down the SERP (Search Engine Results Page) position.
In contrast, when you choose Windows or a Linux VPS Server, your website experiences high page-load speed and enhanced performance and is ranked at a higher SERP position offering a quality user experience.
How do Hosting Providers affect Website Speed?
There are certain features of a hosting solution that directly affect your site speed; they are as follows:
Hard Drive Capacity
The hard drive your hosting provider uses is an important factor that is responsible for your website’s speed. Your website can perform efficiently with more server space and capacity. For example, if your web hosting company uses a congested or less capable hard drive, your website can experience slow speed and laggard performance.
Random Access Memory or RAM is measured in Gigabytes and determines how data and information can be processed and delivered from the browser to your website.
The more the RAM, the faster the website will load. RAM offered by hosting providers changes depending on the cost and plans offered. Therefore, if you are experiencing slow web speed, your hosting provider is possibly providing low RAM capability.
Data transfer rate or bandwidth determines the amount of data and information that can be communicated or transferred at a given point of time over the internet, directly affecting the speed and performance of your site. If your web hosting provider offers low bandwidth, less amount of information transfers, despite high internet speed. Therefore, if your website contains a lot of data, this factor can significantly slow down your website speed.
Type of Server
This factor depends on the type of hosting solution you have selected for your website from your hosting provider. For example, a Shared Hosting Server hosts multiple websites, creating competition and leading to performance lags and issues. Therefore, you must buy VPS Hosting services for your website’s optimum speed and reliability.
With a VPS Server, you get exclusive resources with your isolated, private server, eliminating performance issues.
In today’s impatient world, where everything is available in a few clicks, it is crucial to have high website speed to attract more customers and increase business sales. Therefore, choosing the right web hosting provider, after careful consideration of the factors mentioned above, with the right hosting solution is important.
In India, VPS Hosting solutions are available at a cost-effective price with the best features, such as full root access and high scalability. So, choose an ideal VPS Hosting in India for lightning-fast speed and power-packed performance.